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Last week I discussed segmentation as a method for identifying and differentiating customers for their specific service needs. Whether used for young cohort's ...
A quick recap: in part 1 of this series, I outlined a couple of basic ways to define a customer acquisition funnel and explained how it falls short when ...
Before I continue the series on metrics for free-to-play, I want to take an opportunity to comment on this week. I promise, I'll get back to the lessons soon. I ...
Before I continue the series on metrics for free-to-play, I want to take an opportunity to comment on this week. I promise, I'll get back to the lessons soon. I ...
In my previous post, I outlined a few ways in which a "sales funnel" KPI model changes between different businesses, and argued that it really ...
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